The catchall phrase "going green" has quickly made its way into the everyday environmental lexicon, but the concept goes far beyond recycling waste or driving hybrid cars. No doubt about it, the ability to make environmentally friendly choices extends into virtually any industry, and graphic design is no exception. With the guidance of Pixeplume LLC, the boutique design firm is helping clients reduce their own footprints – through smart paper and ink choices, by lessening their reliance on direct mail and a variety of in-studio practices that actively promote environmental stewardship.
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